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Real Examples

See exclusive case studies on how other B2B websites are succeeding.



Action Items

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Expert Answers

Get your B2B ecommerce questions answered by our experts.

The B2B industry is poised for explosive growth in 2018. Astute B2B businesses recognize that their buyers now expect more out of the online shopping experience and are beginning to offer solutions to meet those expectations. 

In this webinar Magento's VP of strategy for commerce, Peter Sheldon, and BORN Group's senior vice president, Joe Tatarski, walk you through ten B2B ecommerce trends for 2018 that you need to know in order to position yourself as a leader in your industry. 



Peter Sheldon

VP Strategy


Peter Sheldon

Vice President of Strategy, Magento Commerce

Peter is a well-known industry expert in eCommerce and omnichannel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs. Today, Peter leads corporate strategy and business development for Magento.

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Joe Tatarkski



Joe Tatarski

Senior Vice President, The BORN Group

Joe Tatarski serves as a Senior Vice President at BORN, where he has worked in strategy and marketing roles for the last six years. Joe has worked with over 50 clients during his tenure at BORN, helping both small and large B2B and B2C enterprises drive value through supporting the strategy and execution of their global digital roadmaps. Joe is based in New York, and started his career in finance.

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